Carphone Warehouse also offers the Xperia Z2 pre-orders - it charges a bit more at £549.95, but promises to deliver the smartphone earlier, on April 7. Other stores are yet to list SIM-free prices for the latest Sony flagship.
Sony has outdone itself and has partnered with UK carriers to promote the Xperia Z2 pre-order by any means necessary. A few days ago, we reported that Vodafone UK is actually bundling a free 32" Sony TV with every Z2 pre-order. Clove UK, too, is doing a promotion and throws in a free Sony wirelss speaker, noise-cancelling headphones and £80 of digital goods.